The DIY spiral
You bought a Wix or Squarespace. Three weekends in, the homepage still doesn’t look right. You’re a tradie, not a web designer. It’s been “almost done” for eight months.
No agency quote. No weekend lost to Wix. Pick a plan, send a form, have a real website by this time next week. $99/mo covers hosting, support & edits — cancel any time.
Blocked drains, burst pipes, hot water. Licensed & insured. 24/7.
DIY, agencies, and $400 freelancers all fail local businesses in different ways. Here’s what you’ve probably lived through.
You bought a Wix or Squarespace. Three weekends in, the homepage still doesn’t look right. You’re a tradie, not a web designer. It’s been “almost done” for eight months.
You got a $9,000 quote and a 12-week timeline. They wanted four meetings before they’d start. Six months later you’re still picking between shades of blue.
You found someone on Fiverr for $400. They did it. It looks like it cost $400. Your competitors’ sites look ten times better and you know it.
We’ve built 147 of these. We know what works for a plumber’s site versus a dentist’s site. We don’t reinvent the wheel on every build — we apply what works, to your business, in 7 days.
73% of local search is on mobile. Your current site probably wasn’t built for it. Ours are. Big tap targets, clear calls to action, one-tap call buttons. Built for the job site, not the desktop.
Every page has a clear next step. Every form goes to your email and your phone. If something isn’t pulling its weight, we swap it out. A website that doesn’t produce enquiries is a brochure.
Launch, Growth or Scale. Clear pricing. No quote back-and-forth.
Business info, services, suburbs, photos, reviews. ~30 minutes. One time.
Staging link, review it, flag changes in one message, we apply them.
Domain connected, analytics on, Google verified. Walkthrough video. Done.
We’ve shipped sites across every trade below. We know what matters in each.
Every plan includes hosting, support, a live site in 7 days, and the option to cancel the monthly any time.
All prices in AUD, ex GST. Setup upfront. Monthly starts 14 days after launch — cancel any time. See full pricing breakdown →
The monthly isn’t a subscription trap. It’s a real managed service — here’s what’s in it.
Sydney data centre. Under 2-second load on mobile.
Automated, offsite, restorable in minutes.
Malware scans, core updates, uptime alerts.
Text, photos, new services, price changes.
Sharp on every screen, every update.
Set up and linked. You see the traffic.
So “near me” searches find you first.
Email + text. Business days, real human.
| DIY builder | Typical agency | Apex | |
|---|---|---|---|
| Time to live site | 2–6 months | 8–16 weeks | 7 days |
| First-year total cost | $300 + weekends | $8k–$20k | $1,387 (Starter) |
| Pricing visible upfront | ✗ | ✗ | ✓ |
| Built for local service businesses | ✗ | ~ | ✓ always |
| Ongoing support included | ✗ | $$$$ | From $99/mo |
| Cancel any time | — | Locked-in contracts | ✓ |
| Your weekends wasted | Yes | No | No |
Your site isn’t the endpoint. When it starts producing enquiries, these are the next levers.
Dedicated conversion pages for Google or Meta ad campaigns.
Rank for “plumber Parramatta” and every suburb you work in.
Monthly content, citations, rankings. Honest targets, real reporting.
SEO-optimised posts we research, write and upload for you.
No call. No quote. Just pick a plan and we'll be live by this time next week.